Give them clear coordinates and let them figure it out. So as a leader, the best way to ensure that everyone arrives at the campsite is to tell them where to go, not how to get there. you just don't want to get the same things wrong twice.Ĭulture isn’t what you say. If you are interested in the start-up world especially around the dot com era this book provides fascinating inside insights. If you want to know how Netflix became the company it is today and how it started. If you have an idea that you want to bring into the world - but not sure how to - this will give you inspiration and practical advice. I watched the documentary 'Netflix vs The World' and was compelled to hear more about the story of Netflix. The events are written in a compelling, informative way with many practical ideas and advice for the start-up world, running businesses, testing ideas and creating a culture. This was a thoroughly enjoyable, entertaining read about how Netflix went from an idea into the mega, media shifting organisation it is today. Netflix pioneered a lot of what has become standard today - monthly subscriptions, algorithms that predict recommendations, next day delivery and more.Ĭulture is so important in an organisation, Netflix had an unbelievable focus on this and codified it into 'freedom and responsibility' This is a book about the story and evolution of Netflix. That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph □ The Book in 3 Sentences
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